Originally published March 13, 2007...
Continuing our 12-part series of the 12 most common advertising blunders according to Roy Williams, author of The Wizard of Ads.
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
3. Assuming the business owner knows best: The business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He's on the inside looking out, trying to describe himself to a person on the outside looking in. It's hard to read the label when you're inside the bottle.
Ouch...did that sting a little? Good businessmen understand most aspects of their business. Great businessmen understand how to delegate. - Curt
1 comment:
You "Marketing Dudes", ahhhhhhhh!@#@!@$#%$% Roy Williams is not the be all of ad sales/ writing. He is a guy that is good at what he does, but if every ad sales person had the same approach....our clients would eventually all put up the " I don't advertise" sign. Some people can get away with his personality flaws and turn them into cash. His approach has never worked for me. You can't become the best at what you do if you are going to buy into that there is only one way to do it. Take it all back to what Yoda said...."Do or Do not, there is no try" And one last thing, great sales people do not always make great copy writers. Gulp.
I hope this is the right C-MAC from Boise. amberfrisch@gmail.com
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