7 Steps to Planning a Productive and Successful Promotional Campaign

I came across this article and thought it a wonderful reminder of marketing basics. Considering we're nearly halfway thru our 12-part series on Roy Williams Top Advertising Blunders, I elected to give you the cliffnotes of the article. Enjoy! -Curt

Seven Steps to Planning a Productive and Successful Promotional Campaign:

1. Assess Marketing Communication Opportunities.
2. What Communication Channels Will You Use?
3. Determine Your Objectives.
4. Determine Your Promotion Mix.
5. Develop Your Promotional Message.
6. Develop the Promotion Budget.
7. Determine Campaign Effectiveness.

Here is the link to the full article: http://marketing.about.com/od/positioning/a/promocampaign.htm