From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms that had maintained (or increased) their advertising throughout the '81-'82 recession saw an average sales growth of 275% over the next five years. But those companies who cut their advertising saw paltry sales growth over the next five years of just 19%.
Hmmm...seems like a great time to steal some share. Don't let your foot off the gas!
Subscribe to:
Post Comments (Atom)
2 comments:
Hello. This post is likeable, and your blog is very interesting, congratulations :-). I will add in my blogroll =). If ossible gives a last there on my blog, it is about the Aparelho de DVD, I hope you enjoy. The address is http://aparelho-dvd.blogspot.com. A hug.
Post a Comment