Marketing During a Recession

From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms that had maintained (or increased) their advertising throughout the '81-'82 recession saw an average sales growth of 275% over the next five years. But those companies who cut their advertising saw paltry sales growth over the next five years of just 19%.

Hmmm...seems like a great time to steal some share. Don't let your foot off the gas!