Only one more week left...part eleven of our twelve part series. Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
11. Great production without great copy: Too many ads today are creative without being persuasive. Slick, clever, funny, creative and different are poor substitutes for informative, believable, memorable and persuasive.
This ranks up there with the ads that leave you scratching your head wondering what the commercial you just watched was actually advertising. I'm all for being creative and clever, in fact I revel in it! However...this all hinges on fundamental, quality creative being your foundation. ~ Curt
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